Homework 3-01-2008
Q1: According to the book by Treese and Stewart, what is the commerce value chain? Why not see them on an individual basis?
A1: Based on the book, they look at a very gereral value chain for internet commerce, as shown as below. This value chain is focused in the interactions of busines with its customers. The details will certainly be different for different businesses ( and for some different business models). The components of this general value chain are as follows.
1. Attract customers.
Marketing -- get and keep customer interest.
2. Interact with customers.
Sales -- turn interest into order
3. Act on customer instruction.
Order management -- order capture, payment, fulfillment.
4. React to customer requests.
Customer service, technical support.
If in individual basis, unable to carry on valid contacting to Attract/Interact/Act/React in the sale of the products, so is unable to reach the due value of the products on customer's cognition.
Q2: Is the Internet different from other media? Why?
A2: Yes, The Internet is different from other media. The Internet except basic e-mail. Web use and msn...etc. to use. Internet function changes faster at present. Such as present shopping at network, P2P download . In the near future, can control consumer products through Internet ex(TV, DVR, electric light.....). This strong function is not that the single media can replace.
Q3: Convert one of your Word document using Google docs
Q4: Customize your blogs.
A4: Done
